HOW started in 2017 over a series of conversations with hospitality CEOs who kept saying the same thing: there’s no event in this region built for hotel people, by hotel people. So we built it.
HOW launched with a small group of operators who wanted a room of their own — by hotel people, for hotel people.
We settled in at Valamar Resort, growing the audience year over year.
COVID hit. We did what hospitality always does — adapted. HOW went online for two editions, and the family stayed the family, even through a webcam.
Post-pandemic, we came back in person on the Kvarner coast.
Back to Zadar for the next three editions, sharper every year.
For our tenth, we’re on the move again. New room. Same family. Same idea.
They have only one goal in mind — to bring you thought-provoking content that reflects the latest industry trends and inspires new ideas.
President
European Hotel Managers Association
Leading Legend Award Winner
HOW 2022
Managing Director
Xenos Deluxe Hotel Group
Senior Director, Marketing & Workspaces
Ruby
CEO
Mindsmiths
General Manager
Numa Group SE
Group VP Operations
Ruby Hotels
CEO
Kew Green Hotels
CEO & Founder
Production Manager
HOW 2026 takes over a beachfront resort on the Adriatic — full conference facilities, sea-view rooms, and the kind of breakfast that earns its reputation. Rooms are blocked at a HOW partner rate; book early to lock yours in.
Reserve at the HOW rate≈ 1h45 from Zagreb on the A1 / A6 / A7 motorway. Exit at Selce, then a short drive down the coast. Hotel parking on site.
The closest airport, on the island of Krk — roughly 30 km / 30 minutes by taxi.
The main international gateway — ≈ 150 km / 1h45 by car or coach to the hotel.
Direct intercity lines from Zagreb, Rijeka and most major Croatian cities stop in Novi Vinodolski.
Organised transfers from Zagreb & Rijeka airports on Oct 28, return Oct 30. (To be confirmed.)
The Pulse · Doors open in
