What’s in the room
500+ hospitality decision-makers across three days. Not LinkedIn feeds — a brand association with the festival the industry trusts, because the industry built it.
HOW runs on partners, not banners. The companies on this page didn’t just sponsor a festival — they helped build it.
Headline partners who shape the main stage.

Partners behind the moments between sessions.

Partners backing what comes next.


Partners on every badge in the room.


For ten years, the most influential hoteliers in the region have shown up — for the industry, for each other, and for the conversation HOW makes possible. The partners on this page are part of why that room exists.
500+ hospitality decision-makers across three days. Not LinkedIn feeds — a brand association with the festival the industry trusts, because the industry built it.
Gold-silver-bronze tiers. Logo-on-a-banner packages. Prices off a sheet.
Talk first, then shape the partnership around what you’re actually trying to achieve — a product launch, a hiring play, backing the Young Leader Award, or putting your name on a moment that matters.
If your business runs on hospitality, this is the room. Tell us what you’re trying to achieve and we’ll shape the rest.
Start the conversationThe Pulse · Doors open in